Business & Service

Mass Communication Management Powered by Design Thinking

Course Overview

The Mass Communication Management programme equips learners with the knowledge and abilities to maintain mass communications channels and to disseminate mass communication effectively, both internally and externally. The programme runs over 16 hours of classroom training and leads to a WSQ Statement of Attainment.

What You Will Learn

Construct audience segmentation and mass communication campaign design
Implement a mass communications campaign plan
Track campaign performance and calibrate strategies
Evaluate the effectiveness of a mass communications campaign

Key Benefits

Design mass communication campaigns around a clearly segmented audience
Take a campaign from plan through to execution across your communication channels
Measure campaign performance and adjust strategy on the evidence
Strengthen both internal and external communication in your organisation
Earn a WSQ Statement of Attainment and an Agape Certificate of Completion
SkillsFuture funded and SFC eligible – subsidies of up to 70%, and up to 90% for eligible businesses using SFEC

Who Should Attend

Communications, marketing and corporate affairs professionals responsible for planning or running campaigns, and anyone managing internal or external communication channels.

Entry Requirements

Secondary education without an ‘N’ or ‘O’ Level pass, OR WSQ ES WPLN Level 4 and above
A pre-course assessment is required for learners with no formal education

Course Specifications

COURSE SPECIFICATIONS
Course Code	TGS-2021002359
Duration	16 hours
Course Format	Classroom Training
Language	English
Certification	WSQ Statement of Attainment + Agape Certificate of Completion

COURSE FEES & SUBSIDIES FOR INDIVIDUALS (SELF-SPONSORED)

Components	SCs, PRs and LTVP+ Holders^ (self-sponsored, at least 21 years old)	Singapore Citizens aged 40 years & above
Funding Source	SkillsFuture Funding (Baseline)	SkillsFuture Mid-Career Enhanced Subsidy
Quantum of Funding	50%	70%
Full Course Fee Before GST	$400.00	$400.00
GST (9%)	$36.00	$36.00
SkillsFuture Subsidy	-$200.00 (50%)	-$280.00 (70%)
NET FEE PAYABLE (incl. GST)	$236.00	$156.00

COURSE FEES & SUBSIDIES FOR COMPANY-SPONSORED EMPLOYEES

Components	SMEs	Non-SMEs
Quantum of Funding	70%	50%
Full Course Fee Before GST	$400.00	$400.00
GST (9%)	$36.00	$36.00
SkillsFuture Subsidy	-$280.00 (70%)	-$200.00 (50%)
NET FEE PAYABLE (incl. GST)	$156.00	$236.00

^LTVP+ Holders are not eligible for subsidies for part-time and full-time MOE-funded full qualification programmes at ITE, Polytechnics and Autonomous Universities. Net fee is inclusive of GST charged on the full course fee. Computation shows SkillsFuture Subsidy only and does not include SFEC or Absentee Payroll support.

Contact

If you are interested, please contact Ms. Noraini at 9674 6585 or email learningacademy@agape-cp.com.

Course Specifications

Duration

2 Days

Course Format

Onsite

Language

English

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Mass Communication Management Powered by Design Thinking